‘Negative Reinforcement’ Articles

Don’t Fear Change

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I hope you find comfort in my latest Talent Management blog post where I explain why we shouldn’t fear change. In this post, I also debunk the myths that surround it and discuss ways you can achieve meaningful change in yourself and in others.

New Year’s Resolutions: Beware!

MH900438914The origin of New Year’s Resolutions can be linked to pre-Christian times in Rome, thousands of years ago.  So every year about this time, I ask audiences where I speak how many made New Year’s Resolutions.  What I have noticed is that fewer and fewer have gone through the ritual.  Does that mean that fewer people are interested in carrying on this ancient tradition?  I think not.  In fact, it’s been reported that more than half of those that proclaim resolutions fail at realizing them. The reality is that most people who make resolutions don’t keep them – many don’t keep them even for a day.

The primary mistake people make in making resolutions is that they think that changing some personal behavior or habit is simply a matter of will power or “making up your mind.”  It is as if people who fail don’t grunt enough, don’t have enough resolve (how do you get more of that?), are not really serious (How can you increase your “really seriousness?).

The real mistake lies in not planning or managing consequences well.  It is easy to resolve to quit drinking, lose weight, start exercising, etc. but it is harder to plan consequences that you will actually be able to self-administer to get the behavior change you seek.  Therefore, the resolution is nothing more than a goal, and goals aren’t reached by grunting, wishing or talking; they are reached when you have consequences that support the behavior change.

Here are some practical suggestions to help you be successful should you want to carry on the New Year’s Resolution tradition.

  1. Plan consequences for behavior change. Allow yourself to do things that you like contingent on a certain accomplishment. In other words, if you resolve to do some project in your house, commit to getting it done before you sit down to watch your favorite TV program.
  2. Set very small sub-goals. The more, the better.  If weight loss is a target, set a goal of no more than one pound a week.  The trick is to set a goal that you are almost sure to reach.  Less than a pound is ok if you can reliably measure it on your scales.  Smoke one cigarette less per day; walk around the block.  No goal can be too small at the beginning.
  3. Post a graph of your progress at home or in the office where everyone can see it.  Set the parameters so that progress is easy to see.  Tell family and co-workers what you are doing.  Use social media to show results.  Put the graph on Facebook, Twitter, etc. The more people who see your progress will reinforce you for it and in return you will be more motivated to keep at it.
  4. Celebrate every success (every goal accomplishment), no matter how small.  Reward yourself.  Publicize your small accomplishments.  “I am one step closer to finishing that big report.”
  5. In addition to rewards that cost money (buying something for yourself, dinner at a fancy restaurant, a movie, some new software for your computer, an iPad, etc.) think of rewards that have a low cost or have no financial cost.  Use the “IF I do X, then I will do Y” contingency.  Or, “when I do X, then I will do Y.”  If your resolution is to clean the attic, basement or garage, simply say, “When I put something in the trash, I will watch T.V, answer my email, play a computer game or go to McDonalds for breakfast.”  You will be surprised how quickly you finish the task with this simple start as long as you maintain the contingency “When…then.”

By the way don’t do it in reverse which most people are tempted to do, that is, “I will work in the attic after I come home from McDonalds.”  I call that bribery since it reinforces the wrong behavior.  You get the reward for promising to do the behavior, not for actually doing it.  Not a good plan.

Most failures to reach personal or work goals result from poor goal setting and from failure to plan positive reinforcers for success.  If you start the New Year with small goals and a multitude of reinforcement, 2012 may be your best year yet!

There they go again: National ban on texting while driving

textingThere is no question that if no one used cell phones while driving, lives would be saved but so would not eating while driving or drinking a Coke or looking at GPS or talking to a passenger or solving disputes between children in the back seat or daydreaming or…(fill in the blank). It is a fact of life that distractions on the road are increasing and all of them increase the likelihood of an accident.

I believe that everyone who drives should keep his/her eyes on the road at all times and not attend to anything in or out of the car that would distract him or her. However, it ain’t going to happen. (Even in space the astronauts looked out the window.)

Cell phones are addictive in that they provide the user with a rate of reinforcement that is higher than almost anything else in the car. Therefore they are clearly the most dangerous. If we have just eaten we will not be likely to eat or drink in the car but if we have just talked to a friend while at the restaurant, it does not reduce the probability that we will not talk on the cell phone when we get back in the car. It may even increase it because we may remember something to tell the friend that we forgot when talking in the restaurant.

Employees at ADI responded to the NTSB’s recent national plea to ban cell phone use by making a pledge to stop using the phone while driving. It is a worthy goal. Only a week later, and none has been able to stop. They all said they are doing better but no one has stopped. Is it possible to develop a habit of driving without using a cell phone? It is, but it will take time, probably many weeks, even though they are not doing it under threat of getting a ticket or losing their license. It is a volunteer activity.

Why is it that the Department of Transportation only thinks of punishing those who do something wrong or dangerous as a way to stop the behavior? The first reason is that they want to give the public the impression that they are awake at the switch. The press release about “banning all cell phones” gives the appearance of taking the problem serious. Second, the statement by the chairman, Deborah Hersman that “We’re not here to win a popularity contest” makes it sound even more serious. Tough talk is often rewarded by the press and the public. Such speeches are make-work, “full of sound and fury signifying nothing.” In spite of appearing to be the right thing, they are the wrong thing to do for at least three reasons:

First, fining or even taking a license is a negative but uncertain consequence. No one using a cell phone thinks that s/he will get caught. When an uncertain negative consequence comes face to face with the positive immediate consequence of talking to someone about a problem, a girlfriend or boyfriend, an appointment, a dinner date, etc., the positive immediate consequence will win every time.

Second, the behavior of avoiding getting caught makes the use of the cell phone even more dangerous.

Third, how many times does the Department of Transportation have to come out with knee-jerk reactions and solutions with little evidence that they understand anything about human behavior until the public completely ignores their “warnings?” Think about compliance to speed limit signs.

I am bothered by drivers on the phone like everyone else. If a car is moving slowly in traffic or moving erratically, it angers me to see on passing that they are on the cellphone. However, I don’t want a legal or governmental solution since I know it won’t work. I also know that if a legal solution is advanced, it will never be repealed even though it doesn’t work.

I believe, as I have said before, that because of the positive immediate consequences provided by cell phone use, the only solution is a technological one. Make cell phones so that they will not work as long as the phone is moving. The sooner we come to that realization and put resources and time on that solution and less on pronouncements that won’t work, the sooner we will begin saving lives.

Improving Post-Accident Behavior

Predictability is one word you could use to describe an organizations reaction after an accident. It is quite common for organizations to jump to some kind of response after an incident or accident has occurred.  But do they always do the right thing?  In the latest video blog, Dr. Judy Agnew examines what typically occurs in the aftermath of an accident and why organizations should turn instead to more proactive measures of safety to better avoid the potential for future problems.





See also: BBS Basics Instructor Start-Up Package and BBS Orientation Booklet

Why Some Managers Fail at Getting Effective and Efficient Performance

 MH900399109To succeed in business today, everything must constantly be scrutinized. As such, leaders and managers are forced to evaluate and reevaluate performance; specifically the performance of their people and its impact on the company’s bottom line. For some, their role is rewarding and the path forward is clear. For others, they are left wondering how to get direct reports to deliver the performance needed to achieve necessary business outcomes.

Effective performance is not something that only lucky managers can achieve from their employees. It’s also not something you’re born with. For those who find themselves challenged to get desired performance from direct reports, it’s likely they have fallen victim to some common traps. Here are two traps that failing managers can fall into:  

Using ineffective management practices: In management, just because something doesn’t work doesn’t mean managers won’t continue to use it. So many practices have been institutionalized through the years that it’s no wonder managers think nothing of adopting them. Ranking is one such practice whose intention is to drive motivation to be the best but in reality it devalues the performance of all those who aren’t at the top. What managers don’t understand is that, among other things, it creates internal competition and doesn’t motivate the ones on the bottom to improve or those at the top to reach higher. Unfortunately, it often creates enmity between those ranked higher and those rated lower. The reality is that if you aren’t at the top, or close to it, this process becomes demotivating as they realize they will never be able to perform better than those above them. 

Another common, and unintentional practice, is when managers use the ‘you did a good job but’ approach when providing feedback or attempting to correct poor performance. When managers provide reinforcement for the things employees did right but then end it on a note of what more they can improve, employees forget the good and focus only on what they did wrong. If this is done often, employees hate to hear the good because they know some criticism is likely to follow. They also begin to suspect that the only reason you say something good is to set them up for bad news.

A frequent mistake in correcting behavior is to “sandwich” the problem behavior between two compliments. Managers are often taught that saying something positive before mentioning the problem makes the employee more responsive to the negative and by ending with a positive it protects the person’s ego. What it does, in fact, is to dilute the message at best and provide positive reinforcement for the problem behavior at worst. Break this bad management practice. It may make you feel better about the correcting but has a very unreliable impact on the performer.

These methods even if done with the best of intentions are demotivating and usually result in employees doing only what they are required to do.

Unintentionally rewarding negative behavior: When managers don’t understand positive reinforcement as a scientific concept many problems usually occur in an effort to build a positive culture. For example, the worst advice you could ever give or get is: Always be positive! While it sounds good and many people strive to eliminate negativism from their relationships, we know that if you are positive at the wrong time, you will get more of the wrong behavior. Behavior that you want more of needs positive reinforcement; Behavior that you don’t want, does not.

A question to ask that will help you avoid rewarding negative behavior is, “What does the person want?” If bad behavior gets him what he wants, you can count on the fact that he will do it more often. For example, I have heard people say that “All he wants to do is argue.” If that is true, then arguing with him will only increase argumentative behavior. Positive reinforcement is a powerful interpersonal tool. Use it well and it will result in healthy, productive relationships. Use it poorly and it will make you and those you work with miserable, unhappy and unproductive. 

To create a productive and happy work group, you must:

  1. Know the reinforcers of those who work with you – everyone is different
  2. Establish yourself as a positive reinforcer – pair yourself with the delivery of meaningful reinforcers
  3. Reinforce incremental improvement – the smaller, the better
  4. Don’t stop – continue as long as you want performance

Performance Management Isn’t What You Think

R+ logo croppedYou may not want to miss my latest Talent Management Blog where I challenge readers on their definition of Performance Management and recommend that we rename Performance Appraisals to something that more clearly encompasses its original intent. Click over to find out what I think it ought to be called.

Also, don’t miss this month’s special report on Performance Management where you can read more from me and other leaders in the strategic HR arena.

Just do it!

Guest post by Christina Simms

CB055359Understanding why we procrastinate and how to beat it.

Having trouble whittling down your To-Do list? Do you find yourself saying (albeit with confidence) “I’ll get to that tomorrow.”? You aren’t alone. Procrastination seems to be the one thing you can almost always count on people getting done. But why do we seem to keep putting off for tomorrow what we could do today?

Every week I go through the same routine. I make a to-do list with the good intention of crossing everything off. I do the easiest, quickest things first; mark them off with a wonderful feeling of satisfaction and typically leave the more complex, challenging to-do’s for tomorrow. Before I know it, two weeks have passed and my list is that much longer.

People procrastinate on all sorts of things. We put off taking out the trash, mowing the lawn, doing our taxes, mailing Christmas cards. Most of the time, we find ourselves avoiding tasks because something about doing them is tedious, unpleasant, time consuming, or in some way negative. The science of behavior, specifically behavior analysis, provides not only the answers to ‘why’ but also how we can overcome our own procrastination.

The science of behavior tells us that it is consequences that determine whether or not we will do something again in the future. If you receive a negative consequence as a result of something you did (ie. a behavior) then you are less likely to do that behavior again in the future.  Alternatively, if there are positive consequences associated with something you have done, then you are more likely to repeat that behavior in the future.

Many years ago, Aubrey developed a tool to examine consequences called the PIC/NIC Analysis®. Again, the science tells us that consequences can be positive or negative, immediate or future, and certain or uncertain. The most powerful consequences are the positive/immediate/certain and negative/immediate/certain ones. In this age of instant gratification, procrastination has become even more prevalent. Lots of things are competing for our attention and the ones that win are the PICs because, frankly, they are more reinforcing to us. College students turn to Facebook instead of starting their 20 page papers, kids spend hours hooked on video games instead of cleaning their rooms, and 9-5 workers choose catching up on their favorite TV shows over an evening work-out.

This may sound like common sense, but if we all understood so well how behavior works, we wouldn’t be in danger of becoming Procrastination Nation. I turned to Dr. Aubrey Daniels for some wise advice about how to beat procrastination and get things done.

It is tempting to start by picking the low hanging fruit, but Dr. Daniels warns against this common practice. Instead, he suggests an alternative method to working through your To-do list. Start by making a list of everything you need to do. Next, rank the items from most desirable to least desirable. Now comes the hard part— start at the bottom of the list! If you can get yourself to do the worst half of the list first, finishing the other half will be a breeze. Dr. Daniels also recommends using the Premack Principle. Tell yourself “when I do this (undesirable task), then I can do that” (something fun and enjoyable). Of course the key to both of these solutions is to practice self-control, something that may take time to improve. Changing your habits can be hard to do, so start small and don’t forget to reward yourself as you begin to notice changes in how you approach your projects at work or chores around the house.


For more on the Premack Principle and PIC/NIC Analysis® read Performance Management: Changing Behavior that Drives Organizational Effectiveness

Incident Investigation: Using Science to Develop Safe Working Habits

Understanding human behavior scientifically is critical in safety, particularly when it comes to investigating when something has gone wrong. In this video blog, Dr. Judy Agnew and Dr. Aubrey Daniels explain how a scientific approach can lead to a safer workplace and why consequences are the most important thing in determining whether or not someone will do something again.


Parenting and Behavior: Examples from Real Parents

CB106473I want to start by saying ‘thank you’ to those who sent me stories of how you applied the tools and principles of behavioral science to your parenting challenges.  I wish I could recall all of the stories I’ve heard through the years but in the end what is most satisfying to me is seeing people light up about how well the behavioral technology worked and how it leads to positive behavior where previously it had been problematic, and in their view, unresolvable.

With that, I share the following stories, from real parents, about the positive impact the science of behavior has had on their personal lives:

Learning to Drive

When my son, Sam, was learning how to drive, even though I knew better, I found myself only calling out the things he did wrong. Once I realized what I was doing wrong; I had to force myself to pay attention and identify the things he did right, and then specifically tell him about it.  The first behavior I made a point to notice was following the speed limit.  After watching him drive across town for a little while, I told him I noticed how well he did in following the speed limit.  He was so happy and proud that I noticed, and said “I know! I do it all the time!”   His response reinforced me to start noticing more of what he does right.  I then made a list of specific driving behaviors to remind myself to observe them such as, maintaining 3 second following distance, making complete stops, or stopping with enough space to see the bottom of the tires of the car in front of you.  I only picked one at a time so that I wouldn’t overdo it.  It really made me realize the strong tendency to fall back into the pattern of only noticing the things he does wrong. Without a deliberate effort to watch for specific behaviors (that I had to write down and look for), I would have fallen back into the old ways.

Household Chores

Pinpointing seemed overwhelming to me when I thought about my work environment but it became more manageable after I first applied it at home. I learned its importance when working to teach my son John to wash the dishes when he was about 7 or 8.  It was his task at night to wash and my task to dry.  When we first started, I was confused when he left the kitchen with several dirty pots and pans in the sink and went to play.  I said “Wait a minute, you’re not done!”  He said “Yes I am!”  I said “What about these?,” pointing to the dirty pots and pans.  He looked at me begrudgingly saying “You said I only had to do the dishes!”

What Makes Them Happy

My daughter used an approach to identify things that were reinforcing to her twin daughters when they were 18 months old. She wanted to determine effective reinforcers for behaviors associated with toilet training and also for other toddler behaviors. Individually, she placed several objects in front of the first child and whatever item the daughter picked first was identified as a reinforcer. She then placed the remaining items in front of the child and repeated the process until 3 items were identified. She then went through the same process with the second child. Once she did this with both girls, she had effective reinforcers. It’s worth noting that reinforcers do change so the process, or a modified version, will need to be repeated over time. By the way, the twins picked different objects.

Seeing Eye to Eye with Your Teenager

While I thought I had tried everything to improve my relationship with my teenage daughter, our relationship still felt strained.  After learning about the 4:1 Rule (four positive comments to one negative), I thought it was worth a try.  Over a one week period, I consciously worked at applying this rule, and did so as genuinely as possible.  I saw improvement in the first day and kept at it.  By weeks end, our conversations had significantly improved, and were even enjoyable. This not only taught me how to improve my personal relationships but it also taught me that when you focus on the positives, you see more things you would have otherwise not seen.

Schools and our Children: Administrations and the U.S. Education System get a failing grade

42-16604280School bells may be ringing across the country but I am convinced now more than ever that we are not prepared to provide the best education possible for our kids.

I was disheartened to learn of the cheating scandal that is rocking the Atlanta Public Schools. And to further hear of the reoccurring issues with the government’s No Child Left Behind program. More than half the nation’s schools are in jeopardy of failing to meet reading and math adequacy standards. More than half! Monetary implications aside, what are we doing to today’s youth? And to our nation’s future?

It is clear, as was evident in the Atlanta Public Schools fiasco, that what was well-intended when the No Child Left Behind program was initiated has set up a culture of penalty and punishment if targets are not achieved. It can be said based on past history that the federal government spends little time when it designs regulations to consider how to create student success through policy.  Little thought of how such a policy, if designed thoughtfully, can shape educational cultures of delight where students learn at high and steady rates. What we see instead are policies that often set a goal—and attach a penalty if the school does not do it.

What No Child has done is create threat and fear, in the administration, with the teachers, and even down to the students themselves.  Teachers and administrators who participated in the Atlanta scandal, it’s fair to surmise, were doing what they thought ‘best’ in the name of avoiding the loss of funding they would be awarded by meeting government-set standards.

A major overhaul needs to be undertaken in Atlanta and across the country; and we must look to the context—the requirements that are naïve at best!

Much of what is wrong with these programs can be fixed and the yield will be outstanding and effective teachers and students that reach higher levels of learning.  The solution is an understanding of behavior, not from a common sense perspective but a scientific one.

I believe the Atlanta Public School has done the right thing in firing school personnel who have been caught changing test scores.  Not that cheaters cannot be changed but in my experience, lying, cheating and stealing have always been firing offenses.  The problem in changing such behavior is that it is very difficult to put immediate consequences on the negative behavior (i.e. changing test scores) and therefore it makes the delivery of effective consequences necessary to change the bad habits difficult to manage.

Although I am sure that the problem was produced by ineffective leadership at the highest level that deliberately or accidentally created a system that tempted wrongdoing, it is better to eliminate those who folded under the pressure to produce false results.

The incident reminds me of when I was a lieutenant in the Army.  If I heard it one time, I must have heard it one hundred, “I don’t care how you get it, just get it.  And by the way I don’t want to know how you get it…”  Although I am sure this was never said by school administration, the pervasiveness of the behavior indicates that the pressure was there.

Until there is an administration where leaders understand the direct and indirect impact of their policies, procedures and management and supervisory behaviors on the behavior of teachers, the problem will not go away. When you award a bonus for increasing test scores, you can hardly claim lack of culpability in the scandal as there are people who will lie, cheat and steal to get it.  They may think they are working for the greater good—the survival of the school system, the obtaining of needed resources for the children, and of course, their own self-interest—continued employment.

When you only look at results and not behaviors, people often find “more than one way to skin a cat.”  Taking the test for the student is one. That slippery slope of how we reach incredibly wrong decisions often starts with subtle or visible threat and fear, not from the ‘bad character’ of a few.  In spite of the bonus, I am confident that most people who were caught did not do it for the bonus but because of the negative consequences around failing to produce the required progress.

I submit that all staff in the system is there for one reason – to help children learn.  By doing some reverse behavioral engineering (RBE), the criticality of those jobs can be determined fairly quickly.  By RBE, I mean start with the student and ask how a job helps the student learn.  Of course the main responsibility falls on the teacher.  Therefore most staff positions should exist to support the teacher in being effective in the class room.  In my experience, most staff positions make it more difficult rather than easier to do the job.

As far as testing goes, the teacher should be evaluated on the number of children who perform to some standard or show significant improvement – not an average for the class but the number who are successful. The teacher’s success metric is ‘number of individual students making progress above their baseline’.   Dr. Fred Keller, a pioneer researcher and teacher said, “If the student doesn’t learn, he wasn’t taught.”  Local administrators should be measured on the number of successful teachers, and so on up the line.  Rewards and punishment should not be delivered on results without factoring in how the results were obtained.  This means that teachers should be observed so that inefficient and ineffective practices can be determined and corrected when they happen.  The measure of observer (coach) effectiveness is whether teachers ask for the help.  Artists want people to see their work; athletes want people watch them play; musicians want people to listen to them play.  Why would teachers who are good at what they do not want people to see how they do what they do.  They will when they are successful.  If coaches (i.e. administration) help teachers teach more effectively, they want people to know and will welcome observers in their classrooms.  What this means is that results will never be a surprise as problems will be identified and corrected in real time. Over time most of the observations will be positive as the students will be achieving at high rates.

In 1983, Dr. B.F.Skinner wrote in “The Shame of American Education” that the data showed that the technology of teaching existed to teach twice as much in half the time.  That was almost 30 years ago.  It has been done in only a very few places.  It has been verified and documented in the toughest of schools and with a wide variety of students, some who are labeled as hyperactive, from poor homes, without qualities of persistence, without learning being a value in their home environments, all the things that have been said about why teaching is so hard. These processes have created eager learners, wanting to go to school, teachers who find joy in their impact, parents who are amazed and delighted with new found love of learning in their children and our society that benefits as these students go on to make a difference in our world. What better time than now to do it in the Atlanta City Schools and throughout the country.