‘Motivation’ Articles

Still Driving

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My recent post DRiVE Me Crazy!, sparked a dialogue in the blogosphere and in particular, blogger Lisa (www.managementcraft.com) and I continued to trade thoughts.

Here is her last entry:

[Lisa] I believe in good, healthy, debate about things of importance like these, and I thank Aubrey Daniels for taking the time to share his thoughts on Management Craft. In his comment, he asked: “When you have a manager who for decades has never told one employee that he liked, valued or appreciated her work, how do you get him to the point of showing “admiration, gratitude, and care?”

[Lisa] This is a common problem, for sure. I would first ask, what is the root cause of the problem? On what basis is this manager deciding what to do, what to communicate, and how to manage? Often what I see is that the only training this manager has received has reinforced the wrong things (paternal practices, a focus on extrinsics, and that people are essentially machines – although it is usually phrased less directly) and that what needs to happen so that the manager can improve is a shift in his or her thinking about how to best manage people. Well intended structure with forms and check sheets will only reinforce the old and inadequate beliefs that underlie a detached management style.

Aubrey also asserts that he thinks we need to give managers pretty specific guidance. I wonder if he is suggesting that I think managers ought to be taught abstract and broad concepts and not trained on the specifics of what great management looks like. Actually, Aubrey, you and I agree that specifics are important. I think that the specifics we each recommend would be quite different, however (as related to motivation).

Also, I think that we know more about motivation – scientifically – than Daniels seems to believe.


My response

[Aubrey] In response to the question, “How do you get him (a manager who has never told one person that he liked, valued or appreciated their work) to the point of showing “admiration, gratitude, and care?” , you state, “I would first ask, what is the root cause of the problem?” My question to you is what if he told you that he never felt loved by his parents, that he studied engineering because he didn’t really like people and would rather work alone but because he was an excellent engineer he was promoted to supervise an engineering function?

What would all that information about his past do to help you get him to the point where he was sensitive to the effort and accomplishments of those who worked with him and for him? Would his history change what you would do? Frankly there are a lot of opinions about whether a cognitive or behavioral approach would solve the problem, but few who have these opinions have ever had the task of actually helping such a person make those changes.

Over the last 40 years we have worked with literally thousands of managers who had that problem and been successful in helping these people achieve what others who knew them – before and after – called a “personality transformation” and all without invading their privacy or personal history. I am not suggesting that what you would do would not be effective, but as the scientist would ask, “Which of the two was most efficient?” As a student of science, you understand parsimony. If two steps would solve the problem, why would we need three, assuming equal outcomes. Only science can reveal the answer.

On another point you say. “…what needs to happen so that the manager can improve is a shift in his or her thinking about how to best manage people.” I would not argue that point except to ask, how do you do that? How do you get people to shift their thinking? Do you tell them, persuade them, and convince them? I can tell you that these attempts are at best inefficient and there is much scientific evidence to support it. A shift in thinking seems to follow a shift in consequences – not the other way around.

You say, “Well intended structure with forms and check sheets will only reinforce the old and inadequate beliefs that underlie a detached management style.” I don’t know the research behind this statement. I do know that although forms and check sheets don’t change behavior, they can be used as a way to shape behavior from a “detached management style” to one that is involved and empowering.

You say that, “We know more about motivation – scientifically – than Daniels seems to believe.” I don’t know who “We” is but if you mean that there is more that science has learned than I know, you are correct. I spend some of every day trying to catch up with what science knows, but after 74 years I am beginning to think I never will. In the end Science doesn’t care what I believe. It is what it is. I only hope to know more of what is real.

My concern remains. Too many popular writers present ideas as though they are scientifically supported when they are not. Because it is difficult for most people to tell which are and which are not, they take action that produces unintended and often negative consequences.

 

“DRiVE” Me Crazy!

Dan PinkIn his new book, Drive: The Surprising Truth About What Motivates Us (www.danpink.com), Dan Pink says that a new motivational operating system, what he calls Motivation 3.0, is needed for today’s business because what science has discovered is that people are “intrinsically motivated purpose maximizers.”  The book jacket says, “He (Pink) demonstrates that while carrots and sticks worked successfully in the twentieth century, that’s precisely the wrong way to motivate people for today’s challenges.” 

These kinds of statements drive me crazy.  What does “intrinsically motivated purpose maximizers” mean?  Did “carrot and stick” ever really work?

Philosophers, religious leaders, and psychologists through the ages write that we all strive for a purpose that is greater than we are. The humanity contained in such a vision is very compelling and Pink does a good job of linking his ideas to that striving. However, he mixes this very appealing concept with his ill-defined view of what is in fact a well defined, continuously researched science of motivation. In the end, this book adds more confusion than clarity to a topic that is critically important to the future of our workplaces, indeed, to our society.  

 According to Pink, today’s employees feel constrained and controlled by rewards and reinforcement, as though each word meant the same as the other. He states that Motivation 1.0 was adequate for the caveman and, even now, in highly repetitive jobs, but claims it is woefully inadequate in today’s workplace that depends on high rates of creativity to survive. 

Is it true that people in the caveman era were not creative? I am sure that the caveman of the television ads, “So easy a caveman can do it” fame would be offended.  Imagine the ‘thinking outside the box’ caveman who came upon the act of fire starting, and then repeated until finally controlling fire.  Accidental and serendipitous, or novel problem solving? How did we get to where we are today if not for highly creative individuals, most of whom worked in companies that used the very “If you do this, then you get that” approach that Pink says is precisely wrong for the 21st Century? 

Indeed, the workplaces of today are often more complex, requiring greater variance in problem solving, fast action, and creative effort, as well as repetitive tasks done with viligence and incredible attention to detail.  Creativity is needed as is repetitive task completion. We must know what we really need more of if we are to be competitive in this modern world.  The way to define what is needed (in this case, creative acts or repetitive acts) comes from an understanding of the outcomes desired, and how reinforcement supports and sustains needed patterns of behavior. 

Contrary to what Pink asserts in his book, the surprising truth about what motivates us is that reinforcement always works, but not always as it is intended.  The science of behavior has validated that fact in thousands of research studies over the last century.  You don’t always get more of the behavior you reward, but you always get more of any behavior that is reinforced.  That is true today and it was true thousands of years ago.  If creative behavior is reinforced, you (the company, the person) will do more of it.  Count on it.  When work environments are properly arranged to produce positive reinforcers for highly productive, creative outcomes, they always do produce such outcomes.

The operating system on which behavior depends is the same today as it was in ancient times.  We are still living in a Motivation 1.0 world.  Motivation is the system that we must understand. There is no ‘new system of motivation’—what was real about the principles of motivation in the caveman’s era is true today. 

Pink shifts from motivation, the science of learning, to talking about methods of ‘using’ motivational properties to get what is wanted. There is no Motivation 3.0 world that operates differently in this century because we need different behaviors. There is only motivation. Call it 1.0 or 3.0, if you wish.  What is needed is a clear understanding of the science of behavior, and how to arrange motivational systems, clearly understood, to produce the behaviors needed in complex settings. 

Pink says the “carrot and stick” approach worked well in the 20th century.  It never worked well—and it is no system of motivation.  It is a coercive technique of managing others that uses threat and fear to get what is wanted. It is based on a very faulty understanding of motivation as a way to accelerate and sustain human excellence.

Many great things were accomplished in the 20th century but it wasn’t because businesses used rewards well.  Today, businesses still use concepts that produce inefficient and ineffective management practices.  I have documented some of these in my latest book, Oops: 13 Management Practices that Waste Time and Money.   Businesses did not use the science of behavior to design and manage processes, policies and management practices a thousand years ago and are still not doing it today.  There are new examples every day where catastrophic failures have been produced because business and government failed to use reinforcement and rewards properly.  Enron, the Wall Street bailouts and the economic stimulus did not work out as desired because of improperly designed contingencies of reinforcement.

The motivational system that Pink advances ignores the science of behavior—a science that advances by increasing its understanding of the fundamentals — the laws of behavior. Modern life has not changed the laws of behavior.  Have the laws of gravity been changed by modern life?  Did quantum physics change gravity? Do some objects respond to Physics 1.0 (Newtonian) and others only to Physics 3.0 (Quantum Physics)?  The laws of gravity haven’t changed and the laws of human behavior have not changed either.  Our understanding of both is what has changed.

Pink never adequately addresses the problem of where intrinsic motivation comes from.  To say that people are “intrinsically motivated purpose maximizers” is hardly prescriptive.  I can tell you from 40 years of experience, where organizations understand the science of behavior, and use positive reinforcement and rewards consistent with that science, such practices not only produce high-performing organizations but organizations where people love their work—they talk about the intrinsic value and purpose that they give to their work.  It matters not whether they are doing highly repetitive work or are working to create new products and services.  The laws of behavior work for all.

While I understand some of Pink’s vision of a more effective and efficient workplace, I think his solution is confusing and wrong-headed.  In a future Blog, I will have more to say about what we know about ensuring creativity at work.

What Can We Do To Motivate Our Employees?

What can we do to motivate our employees?” This is a question I get a lot as a consultant. Managers want to know how to motivate people. How should we respond to this question?  “Thank you.”

This question deserves more than a few sentences answer.  I’ve written more than one book on the subject.

Without asking you to buy or read the books, let me give you an executive summary.  The first thing you must do is to discover what is reinforcing to each person.  No two will be exactly the same, so a manager or supervisor must first spent the time to get to know what things are meaningful to each person – the things that they like, value and appreciate.   How do they spend their discretionary time and money.  What are the working to achieve for themselves, friends and family.  What are they things that they would like to see happen daily at work.  What are they working to be able to do long-term and short–term.  Not only those things like house, cars, savings but what are they working to be able to do this weekend, tonight and tomorrow.

The most important is to establish yourself as a positive reinforcer.  You do that by pairing yourself with positive reinforcement.  This is done most of the time by spending time with each person to find out what is important in his/her life.  If the person likes you, a pat on the back is appreciated.  If she doesn’t, it could be a punisher.

Once you know what employees positive reinforcers are, set up opportunities for them to earn them.  You obviously cannot make all of a person’s wants and desires available, but you certainly can show an interest in how the employee is doing in relation to accomplishing them.  Most people like to be appreciated for their accomplishments.  It may be as simple as taking the time for someone to tell you how they accomplished something or it may be just an acknowledgement of extra effort.  Obviously most people like to earn tangible things that cost money, however that is only a small part of what it takes to create a highly motivated workforce.  Social reinforcers should dominate and should be a daily affair.

This is a quick answer but I hope it gives you some ideas for your work. To read in-depth on the subject check out Bringing Out the Best in People and Performance Management.

A Teacher Puts “Behavior” Into Action

appleSome really get this behavior thing. I received this email from a teacher out West.  Wouldn’t you like to have had all your teachers like him or have Scott teach your children?


I’ve been using the matrix largely to help students think about what they can do to change the behaviors they want to change.  When I ask most students what they need to do to improve their performance, most say that they need to study more.  I’ve been using the matrix to show them how to define both “study” and “more.” This seems to help them think about what they need to do.  They also seem to appreciate that I’m not asking them to make radical changes in their performance.   I ask them to make one small change every week, the kind of change that they are sure that they can accomplish.   

I started using the performance matrix as part of our student support efforts to make sure lower performing students don’t fail.  I didn’t want this program to be stigmatized, so I have been offering it to all students without reference to its core purpose.  During focus groups with students about the matrix, I found that even high performing students are not confident about their ability to control their work, to do enough or to do it correctly.  One thing that surprised me was that some of the higher performing students asked for the matrix during these focus groups, even before I was ready to release it. They wanted a tool to help them do better. 

I’ll be tracking the success of the matrix based on the rate of adoption, the number of users, the number of pinpoints per user, change over time in grades of the original cohort of identified low performers (those with a C- in any class in the middle of the first trimester), and change over time of the rest of the student body based on their trimester and final grades.  I will have six grade marks throughout the year for the lower group and three throughout the year for the other group.  I hope to demonstrate more significant change over time for the group adopting the matrix.  Of course, I’ll be perfectly happy if everybody improves their performance over time.  It will also be difficult to show change over time for those students at the top of the grade scale. I will keep copies of completed matrices to show how students’ study behavior changes, even if their grades do not.